The next time you do a video search on Google, you will likely get a result like this as opposed to the traditional results you are used to. I performed several searches and this seems to work for most music video content at this time, but not for other types of video, such as movie trailers and video blogger content.
It’s an interesting upgrade to the search results, and puts more emphasis on how important the search giant thinks video is for websites.
It will be very interesting to see how this new Google feature develops, and whether they decide to move towards including these big results for other types of video content. One thing this means for sure is the importance of optimizing your own videos for search.
Whether this evolves into something more, or remains a way for people to find their favorite music videos more easily, what it does show is how invested Google is in Google products, as I never saw anything outside of YouTube in this enlarged return spot.
Are you only utilizing Google for your video hosting, or have you made the decision to host your videos outside of Google to bring more traffic directly to your website?
Leave a comment and let’s discuss what you think about this new development in search and what you think about the future of video online!
Gatorworks is a full service Digital Marketing Firm in Baton Rouge specializing in Search Engine Optimization, Website Design, PPC management, Social Media Management, and Inbound Marketing.