When we think of social media platforms, we usually think of Facebook, Instagram, and TikTok first. These are the ones making news, setting records for downloads, and hiring or firing by the tens of thousands. But for so many businesses, these platforms aren’t the right place to find your audience. More than likely, you have heard of LinkedIn, but you may not have considered LinkedIn ads.

Most businesses use LinkedIn as a platform to recruit and hire prospects for their business. But, you may have recently noticed that sponsored LinkedIn ads are becoming more and more prevalent on your timeline. That’s because, with over 700 million users worldwide, LinkedIn offers a unique opportunity to reach a highly targeted audience of professionals and decision-makers. 

If you’re a company with B2B sales, or if your business is strongly in need of recruiting help, LinkedIn ads could be the missing puzzle piece to your digital marketing efforts. An agency with experience and knowledge of the platform can help you put all of the pieces together for a winning campaign.

Why Use LinkedIn Ads?

Executing effective LinkedIn ad campaigns can be challenging, especially for businesses without prior experience in this specific channel. Here are a few reasons why your business should be utilizing LinkedIn ads through an agency.

Variety of Ad Formats

LinkedIn offers a variety of ad formats, including sponsored content, sponsored InMail, display ads, and dynamic ads. Each format has its own unique advantages, and you can choose the format that best suits your business goals. 

Precise B2B Ad Targeting

One of the biggest advantages of LinkedIn is the ability to target a highly specific audience. LinkedIn allows you to target users based on their job title, company size, industry, location, and more. This allows you to reach the right people who are most likely to be interested in your products or services.

Creating B2B Leads Through Social Media

Because LinkedIn is a professional networking platform, users are typically more engaged and have a higher level of intent than users on other social media platforms. That is to say, users on LinkedIn are in the frame of mind to make business decisions, unlike when they are on Facebook, Instagram, or Twitter. This results in high-quality leads that are more likely to convert into customers. 

LinkedIn Analytics and Tracking

LinkedIn offers analytics and tracking features that allow you to monitor the performance of your campaigns in real time and optimize them to improve performance. You can track metrics such as click-through-rate, cost per click, and conversions, giving you valuable insights into your audience and the type of content that resonates with them. Tracking via a UTM code added to the end of your landing page can also help. A UTM code allows you to track specific campaigns within Google Analytics, showing you exactly which of your campaigns your website’s traffic is coming from. 

Creating leads is great, but this does not mean much unless you know how to improve upon it and get even more. 

Customized B2B Digital Marketing Strategy

A digital marketing agency can create a customized advertising strategy for your B2B business based on your unique needs and objectives. This can help you identify your target audience, set goals, and create ad campaigns that are optimized for success while providing ongoing support and optimization to ensure that your campaigns are performing at their best.

Find the Right LinkedIn Ads Agency for Your Business

Running successful LinkedIn ad campaigns requires a significant investment of time, resources, and expertise. By working with Gatorworks, you can save time and money while getting better results. We have the expertise, experience, and tools necessary to create targeted ad campaigns that generate traffic and leads for your business. If you want to take your LinkedIn advertising to the next level, consider working with us.

Our experienced team of Paid Social professionals can help you develop and implement a strategy for traffic and conversions to fit your business’ needs. The first step to optimizing your LinkedIn presence is finding a company that can make the right decisions for you. If you are looking for that kind of company, give us a call today at 225-924-6109.