The Aesthetic Medicine & Anti-Aging Clinics of Louisiana approached Gatorworks with a dire need. Our team was tasked with creating a stunning website and successful digital marketing strategy to attract new clients. We were excited to flex our design and development skills to build a website reflecting their luxurious offices as well as showcase the beauty to which each of their patients aspires.Launch the Site
With the five key areas of service—Skin, Face, Hair, Body, and Aging—we wanted to exemplify the experience of going to The Aesthetic Medicine & Anti-Aging Clinics of Louisiana. What better way to do that than video? Our designer overlaid each video with a soft color specific to that service. The effect created a design aesthetic that was both representative and eye-catching.
Above all else, we wanted this website to be attractive and—dare we say—sexy. Subtle, sleek movement, coupled with beautiful photography, helped guide the user’s eye. And thanks to our exceptional design and development team, we didn’t have to sacrifice beauty for user functionality or SEO.
When it comes to this industry, users are exceptionally well-versed in the products, services, and technologies. It was important for us to ensure that the advertising was highly targeted. Since potential customers know exactly what to search for, Gatorworks needed to ensure that Aesthetic Medicine & Anti-Aging Clinics of Louisiana showed up.
Users search for information on these products and services very often. To capitalize, we chose a special tactic called search retargeting and keyword contextual retargeting within the targeted display campaign. This tactic allows us to capture users actively interested in the services
Search engine optimization (SEO) plays a key role in almost every digital strategy. For Aesthetic Medicine, we took advantage of the high-volume search traffic relating to their products and services. Thousands of people a month are searching for these services locally. By correctly structuring the website and then creating new content, we can ensure that users find the services they’re looking for via Google search listings—making the site credible and trustworthy.
Pay per click (PPC) via Google Ads was a natural fit for Aesthetic Medicine. Although only 9-10% of all searches lead to a paid click, having that first top-of-page spot in Google is well worth the cost. Over the campaign’s first three months, we generated 111 forms or phone calls directly to the business.