Earning a Gold ADDY in 2014, Bayou Rum’s beautiful imagery and stirring copy came to digital life.
Louisiana Spirits came to Gatorworks with a hot new product just about to hit the shelves—Bayou Rum. Working with their branding creative team, Gatorworks designed a website that encompassed the all-natural Louisiana home-grown spirit. We also helped launch their product digitally, sharing their Inaugural Toast campaign and creating content through social media.
We combined the rum’s uniquely Louisiana feel with standard website features, highlighting the rich personality of the brand and its interesting product design. This design and development choice received an overwhelming response, and users were taken in by the lovely photos and clever copy.
The rest of the homepage is dedicated to users interacting with the brand. Users can sign up for the newsletter, read featured news posts and press releases, and visit their social media.
Developed with mobile users in mind, on tablets and phones, the user can receive a complete mobile experience, the design changing only slightly to accommodate smaller screens.