Established more than 40 years ago, Bob Brooks School has a robust reputation in the Louisiana market. They launched an ecommerce offering of entirely online classes, and were looking for help boosting their business. Gatorworks crafted a strategic plan to increase revenue in Louisiana and Mississippi. It went so well the client hired us to launch in new states such as Alabama.
Digital Marketing Efforts & Success
When Gatorworks took over the pay-per-click (PPC) account, one of the primary objectives was optimizing the ads to provide healthy conversion values month-to-month. Because Bob Brooks School sells courses online, we were able to directly tie our efforts to a measurable return-on-investment (ROI). This clear correlation allowed us to optimize for further success on a monthly basis, make adjustments to the ads, and evaluate new opportunities.
We generated more revenue by creating landing pages offering relevant courses. This organization allowed users to easily find and purchase their desired courses. Our efforts resulted in outstanding monthly key performance indicators—the all-time conversion rates for the account are over 36%, average cost-per-click (CPC) is just a hair over $2, and the ROI over the last 14 months is over 390%.