The Cardiovascular Institute of the South is one of the most prestigious and technologically advanced cardiovascular clinic and physician groups in the country, and they needed a site that reflected these standards.
The Project
Cardiovascular Institute of the South (CIS) was founded in 1983 with humble beginnings, starting as a one-physician practice in Houma, Louisiana that continues to grow and expand into communities across Louisiana and Mississippi while providing the most advanced cardiovascular care accessible. With help from Gatorworks, they centered the new website around improving the overall online patient experience and journey while showcasing their own professional photography to help highlight the personable touch that their staff brings to their patients each and every day.
A Website Built for the Optimal Patient Experience
The primary goal of this project was to enhance the user experience for patients. Starting with a restructured sitemap focused around addressing patient needs and wants, we focused our user journey on hitting the high points – Physicians, Locations, Conditions, and Services. Cross-pollination between the pages was built into the website, meaning Physicians who work at certain locations also populate on that location page, and vice-versa. We worked hard to ensure that the user experience through these areas was fluid by concluding each page with a call-to-action for a user to book an appointment with CIS.
Robust Design Paired with Engaging Content & Photography
CIS carries a high-quality and technologically advanced standard in their industry on a national level. In addition to optimizing the patient user experience, one of our supporting goals was to better showcase the CIS standards with how the brand is portrayed throughout the site. While CIS continues to grow, they continue to take pride in their personable and caring approach with patients, and having professional photography that showcases this was a must. Our team incorporated this imagery into a robust design that elevates the content to ensure that the user stays engaged on each page.
Enhanced Digital Marketing Efforts
With years of digital marketing campaign efforts with CIS prior to the website project, the Gatorworks team had an in-depth understanding of pain points and goals of what the new website needed to achieve. While these efforts remained ongoing throughout the project, the Gatorworks team worked hard to ensure that all web development efforts would enhance our campaigns to continue expanded patient growth with our efforts. Not only were these efforts well executed, but the new CIS website has seen tremendous growth in search engine rankings since the original launch.
Research & Results
Our search engine optimization efforts on the website were certainly very fruitful – with an average time on site increasing by 38 seconds and the number of conversions from organic traffic more than doubling (up by 108%)!
Overall web traffic was nothing but good news. 22% more New Users since the site was launched, a small increase in returning users, a 50% increase in the average time on site, and an 85% increase in conversions.
Every facet of this project saw increases when we built a better website and user experience for prospective patients. This is not surprising – when you build a better foundation, you achieve a better result.
Project Summary
After years of working with CIS on digital marketing campaigns, the Gatorworks team had a clear vision of what the client wanted and needed from a new website build. From an optimized user experience to an enhanced design that compliments their brand, the Gatorworks team delivered their client’s vision on a new website and will help maintain a growing digital presence for years to come.