As one of the most influential organizations in the sportfishing community, the Center for Sportfishing Policy felt salty about its site and needed to transform its online presence to reel in new members.
The Project
The Center for Sportfishing Policy (CSP) aims to ensure abundant and sustainable fishery resources for recreational fishing through advocacy and education. Recognizing the critical role of a strong digital presence in achieving their mission, CSP sought to revamp their website to enhance outreach, engagement, and advocacy efforts. The updated website needed to serve as an informative hub for stakeholders while facilitating active participation in sportfishing policy advocacy.
Website Goals
The primary objective of the new CSP website was to create an engaging and user-friendly platform that effectively communicates the organization’s mission and activities. Key goals included enhancing user experience to ensure ease of navigation, integrating advanced SEO strategies to increase organic traffic and visibility, streamlining the process for users to join advocacy campaigns and contribute to policy discussions, and showcasing CSP’s impact through compelling visuals, stories, and testimonials.
Research and Design
Our design team focused on creating a visually appealing and easy-to-navigate website. The research phase involved analyzing user behavior to understand how stakeholders interact with the current website, benchmarking against leading advocacy and non-profit organizations to identify best practices, and conducting stakeholder interviews to gather insights on desired features and functionalities. The design approach emphasized a clean, modern aesthetic with intuitive navigation, ensuring users could easily access information about CSP’s initiatives, news, and events. High-quality imagery and videos were incorporated to highlight CSP’s fieldwork and community impact.
Advocacy Tools and Integration
A significant component of the new website was the integration of advocacy tools to empower users to participate in policy-making processes. Features included an easy-to-use action center where users can find and join ongoing campaigns, contact legislators, and share their support on social media, a dynamic events calendar highlighting upcoming policy discussions, town halls, and CSP-hosted events, and integration with CSP’s CRM to seamlessly manage member information and track engagement metrics.
Community Engagement and Social Proof
The website also aimed to foster a sense of community and trust among visitors. This was achieved by showcasing success stories and testimonials from stakeholders who have benefited from CSP’s work, featuring user-generated content such as photos and stories from the sportfishing community, and regularly updating the blog with thought leadership articles and insights from CSP experts.
Project Summary
The revamped CSP website successfully aligned with the organization’s mission and strategic goals. Through a collaborative approach and meticulous attention to user experience, SEO, and advocacy tool integration, the new website became a powerful platform for engagement and policy influence in the sportfishing community. The project not only preserved CSP’s strong digital presence but also expanded their reach, enabling more effective advocacy for sustainable fishery resources.
By focusing on user-centric design, advanced SEO strategies, and robust advocacy functionalities, the Center for Sportfishing Policy’s new website stands as a model for digital excellence in the non-profit sector.