A unique business of diamond-edged blades needed a sleek and successful digital solution to grow their business into the B-C space.
The Project
E-commerce is not a project to embark on lightly. Luckily, Cost Cutting Blades had a vision as precise as the blades they sell. This online retailer has grown by leaps and bounds, cutting through the challenges presented by traditional retail competition, e-commerce, shipping, and a very competitive online sales space.
eCommerce Web Development
With Cost Cutting Blades competing in an online retail space with some big names like Grainger, Home Depot, and many others Gatorworks needed to build a site that would truly help their products stand out. We achieved this through a variety of different methods, each one revolving around simplifying the user journey to locate and purchase a product. The site includes various product and equipment categories, a search feature, as well as the ability to select your equipment and what kind of material you’re looking to cut to help you find the perfect blade.
On an individual product page, we ensured that the important info that a user wishes to locate is displayed first followed by their selling points and differentiators such as nationwide shipping, 1 year warranty on all products, a 30 day refund policy, and that all products are made in the USA including various points to indicate the top-level quality of each product available.
Digital Marketing
Not only did Gatorworks build a robust site with eCommerce capabilities built to compete with large competitors in the industry, but we kept SEO and future digital marketing efforts at the forefront throughout the entire process. After launching the site, we dove straight into a full-service digital marketing campaign with Cost Cutting Blades focusing on:
Since our initial launch, Cost Cutting Blades has received consistent year-over-year growth and continues to expand as time progresses. After nearly 5 years since we launched the site, and starting with $0 online revenue, the website has generated over $200k in sales thanks to our successful digital marketing campaigns.
Project Summary
After building a brand new eCommerce website from the ground up, Cost Cutting Blades continues to partner with Gatorworks to deliver ongoing digital marketing efforts to help them continue to grow and compete with some big names in the industry.