With a secure partnership, Gatorworks and Custom Security Systems grow together through a long-standing digital marketing endeavor.
The Project
Since 1977, Custom Security Systems has been trusted by South Louisiana to provide reliable security solutions for homes and businesses. As a well-known and established brand in the Greater Baton Rouge area, when the need for digital marketing services arose, they knew they needed to pick a reliable company that would elevate their digital presence, bring results to the table, and represent their brand well. This made Gatorworks a perfect match.
To help Custom Security Systems achieve their goals of increasing visibility and driving conversions, we implemented a multi-channel digital marketing strategy encompassing display advertising, Google Ads, search engine optimization (SEO), and both organic and paid social media campaigns.
We created visually compelling and localized ads targeting South Louisiana residents and business owners, increasing brand awareness and engaging new audiences.
Search Engine Optimization (SEO)
Through detailed keyword research, content optimization, and local SEO tactics, we boosted their search engine rankings, making them a top result for home and business security searches in South Louisiana.
Social Media Campaigns
Our organic strategy focused on building community trust through educational posts, community updates, and security tips, while paid social targeted homeowners and business owners with tailored ads about their services and promotions.
Google Ads (PPC)
By focusing on high-intent keywords, we drove qualified traffic to their website, resulting in a low cost per conversion and an increase in leads overall.
Project Summary
Working with Custom Security Systems, we have delivered outstanding results across their marketing efforts, helping their business grow and continue to do so. Our ongoing collaboration includes display advertising, google ads, search engine optimization, organic and paid social, and even collaboration with local paid media vendors all to ensure their brand is positioned well and armed in the best ways it can be.