A New Look
Founded in 1993, Forum35 was designed to provide leadership opportunities for the next generation of Baton Rouge’s leaders. Nearly thirty years later, it still stands as a thriving community organization with the same mission to improve Baton Rouge. With a new name like Forum225, we knew this had to be a logo that beamed with pride for the Capital city.
To start off, we met with Forum’s president and discussed the origin of the new name and what this would mean to the organization moving forward. We aimed to learn more about Forum’s services, projects, members, culture, and even previous logos and the story behind them. After exploring various logos, we created 3 different versions for the board to vote on. Each version embodied a piece of Forum’s history with a nod to its bright future. The finished product was a clean, and modern logo that exemplifies the professionalism and culture associated with Forum225 while showcasing its red stick history.