Madden Home Design creates beautiful house plans capable of suiting the lifestyles of today’s families with elegance.

The Project

Madden Home Design approached us for help delivering the perfect forever house plans to the modern homeowner. With a new website, branding strategy, and logo developed by Gatorworks, Madden Home Design has transformed into a beautiful, user-focused resource for exceptional house plan options.

Logo & Branding

The client needed a memorable logo that felt both modern and timeless. Since the floor plans are the hero of this story, special attention was paid to create a mark that complemented the house plans without overstimulating website visitors. The branding plays on Madden Home Design’s foundational strength as a trusted partner in the homebuilding process, with bold typography paired with an abstract gable roof hidden within the letter A. The final product is a mark that feels both strong and authoritative on its own, but plays just as well on the website or stamped on printed house plans.

Website Design & Development

Creating an aesthetically pleasing website offering an effortless browsing experience for potential clients to explore the wide range of home plans was extremely important. Combining the sleek aesthetic of the brand with a website design that complements the house plans thrilled our website designers. With a carefully planned website, we achieved our goal of creating a seamless shopping experience for future homeowners.

Filtering E-Commerce

With such a wide range of house plans on their website, it’s important for customers to specify their needs when pursuing designs. The site directs users to explore various house plan styles or browse through curated collections.

Front and center is the filter system tailoring their results to their unique needs. The catalog of personalized results can be sorted based on what each shopper values most:

• Square Footage
• Number of Bathrooms
• Number of Bedrooms
• House Plan Style (Acadian, Louisiana, French Country, Modern, Farmhouse)

Since Madden Home Design’s collections grow on a weekly basis, they needed a filtering system that could keep up with their expanding catalog. Additionally, users can rely on the site’s navigation for other ways to narrow down their search results by the following collections:

• Most Recent House Plans
• Most Popular House Plans
• House Plans with Bonus Rooms

Product pages for house plans include detailed specifications, photo galleries, and plan overviews helping families visualize their future homes. To further encourage a seamless shopping experience, house plans can be added to a virtual cart for a simple and speedy checkout process.

After the launch of the new website, we saw website sales double in just a month!

Search Engine Optimization (SEO)

Our digital marketing team provides Madden Home Design with professionally crafted SEO content. Each month, countless potential customers generate high volume search traffic for house plans. Using keyword-oriented monthly blog posts and an organized website layout, users can find their dream house plan with Madden Home Design via search results.

Project Summary

By highlighting the sleek aesthetic of Madden Home Design’s website to showcase their house plans and weaving that into a seamless shopping experience, Gatorworks has helped this business become a top choice for families looking to build their dream homes.