For over 30 years, M&M Glass Company has been known to deliver superior craftsmanship, now a website was needed to uphold their standard of excellence.
Gatorworks was entrusted by M&M Glass to transform their website to cater to a modern audience. The objective was to create a design that exuded brightness, luxury, and user-friendliness. With this vision in mind, we successfully revamped the website, delivering a visually appealing and easy-to-navigate online experience that resonates with the target audience and showcases their top-quality work.
Quality That’s Clear
M&M Glass desired a fresh website that would accurately embody the exceptional caliber of their craftsmanship. Targeting an upscale clientele, M&M Glass aimed to establish a more expansive and opulent digital presence, highlighting their work and enhancing user satisfaction. Our approach involved employing delicate patterns, mirror-like elements, and frosted overlays to effectively communicate the tactile sensation and essence of glass across the entire site. To accommodate a diverse range of users, including clients and contractors, we meticulously restructured the site navigation, ensuring a streamlined and effortless browsing experience.
In order to evoke the essence of glass, we incorporated a blurred and translucent effect into various elements such as the menu bar, slide transitions, and hover effects. This artistic choice effectively conveyed the ethereal and glass-like qualities, enhancing the overall visual experience.
The navigation of M&M Glass’s previous website lacked user-friendliness, presenting challenges in terms of both aesthetics and organization. Locating desired information or sections proved to be cumbersome. In response, we undertook a comprehensive simplification and reorganization of the content, ensuring that users of all types could effortlessly navigate through the site. By streamlining the structure and enhancing the accessibility, we aimed to provide a seamless and intuitive browsing experience.
Typography played a significant role as a design element in our revamped approach. To highlight specific elements and draw attention, we utilized bold, serif typefaces. The large and distinguished typography served as a deliberate choice, adding emphasis and enhancing the visual impact across various sections of the website.
Gatorworks successfully transformed M&M Glass’s website to meet the needs of a modern audience, creating a visually appealing and user-friendly design. The new site showcases the high-quality craftsmanship while targeting an upscale clientele. Delicate glass-like effects, bold typography, and streamlined navigation were implemented to enhance the overall experience and make the content easily accessible to all users.