When taking over the Relief Windows pay-per-click (PPC) account, one of the first things we did was eliminate any extraneous spending through appropriate keyword management and negative matching. Next, we employed the SKAG approach (single keyword ad group) to ensure that each ad was highly targeted and specific to whatever search term the user enters.
Product & Service Area Page Creation
One of the best search engine optimization (SEO) tactics for a company website is creating specific pages dedicated to popular search terms. For example, Relief Windows wanted customers searching for wood windows to find their site. So, we needed to ensure they had a webpage titled “Wood Windows.”