The foundation is secure! Gatorworks and WCK work together to continue to grow their digital efforts.
The Project
WCK Foundation is a locally owned, family-operated business that helps consumers with their foundation and drainage needs. When WCK came to us for the first time, they were looking to grow their business even further through our digital marketing efforts. With the help of SEO, PPC ads, and targeted display ads, we have been able to see incredible results with them and grow their business as they desired. Through our monthly insight meetings with the client and our team, we have been able to find the best optimizations and decisions for their campaigns and continue to do so.
PPC & SEO Impact
WCK knew that in order to continue to grow their business, they had to get into the digital world, starting with Google ads (PPC). When they came to Gatorworks to start their digital journey with us, it wasn’t long before they began to see the benefits of it. Since the launching of the Google ads campaign, WCK has tracked over 750 calls and form submissions from PPC alone. As a result, the search traffic to the site increased by 16%.
While paid search alone offered some great results, our strategy to increase overall website leads also included organic search engine optimization (SEO). After some time of conducting technical SEO work on the site, WCK began to see the service line’s initial effects. Six months later, their patience was rewarded with organic traffic that increased in new users by 127% and sessions by 1325—meaning people were finding the site without the help of paid media. Not to mention the 144 high-value keywords they are ranking for are in the top three positions with 2 featured snippets. WCK continues to grow a robust organic presence capturing prime real estate on Google, driving both visibility and authority in their niche.
Programmatic Efforts
Continuing to grow the brand through the programmatic services of targeted display, WCK has continued to see an increase in brand awareness. Since the launching of the targeted display, WCK has tracked over 17,000 actions, such as form fill and calls, with a 61% increase in clicks.
With the help of the targeted display ads working alongside the other services mentioned above, the client has been able to truly feel its impact in real sales leads.
Project Summary
Just like ensuring your home’s foundation is vital to your house, so is ensuring the digital marketing campaign is properly set up and running efficiently. Getting to work with such a great company, we have been able to produce top-notch results in their campaigns and see their company thrive from it. We continue to work closely with the WCK team on ways to continue enhancing their campaigns and ensure they are receiving the best outcome and relationships with us as possible. It’s safe to say the foundation of their digital presence is strong!