Landing Pages: Optimizing Your 24-hour Sales Reps

February 7, 2019

Are you getting the most value from your website?

landing page optimization

It’s a question that you should be asking yourself constantly (if you’re not already). You’ve likely put time and money into your website and your digital marketing campaigns. How do you know if they’re all working?

A potential customer “lands” on a specific landing page after clicking on one of your online ads. Landing page optimization is the process of testing and altering specialized pages to lead to increased user interactions. You want your visitor to stay, learn, engage, and ultimately purchase your product or service. Simply changing button messaging or altering a page title could yield better results. Other times, redesigning the entire page from the ground up might be necessary.

Every Site Is Different But Conversions Are Key

Every website is different. But for each one, Gatorworks always focuses on conversion rate optimization techniques. On each landing page, these optimization techniques are customized to meet the needs of your business and your customer base. With you, our team determines your business’s requirements and sets appropriate goals. We want to find the best way to lead visitors to the desired action. This action is called a conversion because it moves the visitor further down the purchase funnel to ultimately become a customer.

Then It’s Time For Testing

But the process does not stop at conversion optimization. Once we identify some strategies, we utilize various testing methods. A/B testing—also known as split testing—compares two different strategies. After a certain period of  time, we see which option better converts visitors: option A or option B. Multivariate testing works similarly, but more options are tested to see how they interact. Based on testing results, we can make changes or conduct more testing. The goal is to evolve your landing pages into conversion-producing powerhouses.

How Landing Page Optimization Works

Like any process, landing page optimization can be broken down into a series of steps. We’ll inform you of the reasoning behind our decisions and explain every result. Transparency is always our ultimate goal in client communications. The basic steps of landing page optimization include:

  1. Goal Definition
  2. Landing Page Creation
  3. Drive Traffic
  4. Feedback and Data Analysis
  5. Create Hypotheses
  6. A/B Test Hypotheses
  7. Wash. Rinse. Repeat.

Optimize Your Landing Pages With Gatorworks

Want to learn more about how we can help your business convert more traffic with landing page optimization? Give us a call today at 225-924-6109 or fill out our contact form. You’ll be taking the first step towards sustainable online growth.