Local businesses drive our economy. You’ve heard this statement over and over. It’s true, but with the rise of big box stores and large corporations it is getting harder for small to medium-sized local companies to compete. That is why local business marketing in Baton Rouge is so effective.

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Fortunately, if you are trying to drive relevant, local traffic to your website, there are a number of things you can do to help your business stand out from the crowd. You’re not trying to compete with major corporations; so doing the same things large companies do may not be the best practice.

At Gatorworks, we understand the importance of getting your business to the top of the local results. We also understand what it takes to make that happen. We will provide you with honest consulting and work to help you build sustainable local traffic to help grow your business.

Finding your Local Niche with Local Business Marketing

One of the biggest challenges for local businesses is finding the right keywords to target. Everyone wants to rank well for the big traffic terms in his or her niche. Unfortunately, these spaces tend to be dominated by big brands and the cost to get that traffic can outweigh the benefits.

We will begin by helping you understand which keyword groupings will provide the best returns for your business based on our in-depth research and analysis. We will then develop a plan to create relevant and unique pages focused on these findings to help you show up when and where people are searching for your product or service.

On-Page Optimization

  • Meta Tag Optimization
  • Site Structure & Navigation
  • Content Optimization
  • Internal Link Structure
  • Structured Mark-Up
  • 301 & Error Checking

Off-Page Optimization

  • Quality Link Building
  • Social Integration & Signals
  • Directory Citations
  • Google + Optimization
  • Blogger Outreach

Local Development

  • Google Plus & Places
  • Bing for Business
  • Yelp
  • Foursquare
  • Yellow Pages
  • Other Local Verticals

Analytics & Reporting

  • Analytics Reporting & Analysis
  • Data Translation
  • Search Engine Ranking Reporting
  • Customized Reporting
  • Competitive Analysis

Gatorworks understands marketing for local businesses because we are a local company. We understand that local business marketing is about more than just rankings; it is about results.

If you would like to learn more about how we can help your business grow with local business marketing, give us a call today at 225-924-6109 or fill out our contact form and take the first step towards sustainable online growth.