Franchesca Betts is a strategist who brings clarity to complexity — bridging big-picture goals with the details that make them happen.
Throughout her ten years of experience in digital marketing, she has been fueled by a simple but powerful question: “How could it be better?”
That mindset has led her to success across a wide range of industries, including automotive, legal, pharmaceuticals, sports equipment, home services, and e-commerce. Franchesca thrives in agency settings where she can collaborate across teams, zoom out to see the big picture and connect the dots between data and direction. Whether building strategy or refining process, she brings a thoughtful, problem-solving approach to every challenge.
Outside of work, Franchesca enjoys reading books by diverse authors, listening to true crime podcasts, and unwinding with a good TV binge. She’s an avid plant parent with a love for gardening — indoors and out — and a budding ceramics enthusiast. She shares her home (and plenty of couch time) with her two dogs, Taz and Ben.