As the world of digital marketing continues to expand, Gatorworks sought out a talented targeted display specialist to help us remain ahead of the curve. We are excited to welcome Abby Jennings to our team! Abby tackles challenges with a fierce mindset and brings this same passion into our office dynamic. Let’s learn a bit more about one of our newest team members!
What initially interested you in targeted display?
In previous jobs, I typically had to have a more of a “jack-of-all-trades, master of none” approach to digital marketing, but targeted display in particular always fascinated me. It’s relatively simple conceptually, but it’s so easy to do it poorly! I’m the type of person who absolutely LOVES it when ads are very specifically targeted to me (the dice ads on Instagram are truly dangerous), so when it’s done poorly it tends to sour my opinion of the company as a whole.
But now I have the reins, and I can be the person who makes sure that the right ads are getting to the right people at the right time! There are so many different ways to approach targeted display, and it’s very fun for me to play with each part and see what works and what doesn’t. Nothing works for the same client the same way, so it always keeps me on my toes!
Tell us about your pets!
I have two rescues who are terrible in uniquely fascinating ways. The first is Malcolm, a long-haired black cat who is literally only sweet when absolutely no one else can see, so nobody believes me. The second is a little mutt named Leeloo Dallas Multipass, who was supposed to be my anxiety service animal, but now I’m her anxiety service person. I love them both dearly, they’re terrible.
How do you stay up-to-date on industry changes?
Lots of clicking around on LinkedIn and Twitter and things of that nature! And honestly, talking to my peers at Gatorworks. Everyone here has such a wealth of knowledge and diverse experience, I truly do learn something new every day.
Rumor has it you DM for an office D&D campaign. Tell us more!
I like to make every social group I join a little bit worse by getting everyone addicted to Dungeons & Dragons. There were a couple of ladies in the office who either had played before or had always been interested in playing. So naturally, when they found out I DM’ed they cornered me at the office holiday party and begged me to run a campaign. Thus, Questrogen was born. We’re still trying to get through the fun casino boat one-shot I planned as an introduction (we are now three sessions into what was supposed to be maybe two, and they are barely halfway done). It’s very fun running an all-ladies group, though, they’re completely chaotic and it’s so much fun. I think killing their characters would probably be bad for the office vibes, but I also think it would be very funny of me.
If you had a catchphrase, what would it be?