Five Questions to Ask Yourself When Developing Your Website
A new website (or a redesign of a current site) is one of the biggest investments you can make for your business. It is essential to understand what your site needs to do and what actions you want visitors to your site to take. But where do you even begin? It’s time to ask yourself the big questions.
Five Questions for Determining Web Development Goals
If you’re planning a new website, you need to know what step to take next. So, where do you want to go? Consider these five things regarding your web development goals—straight from the pros at Gatorworks.
- Who is your customer? This has a major effect on how you design and develop your website. Is your customer older and not-so-tech-savvy? Or is your customer younger, more tech-savvy, and impressed with bells and whistles? Because depending on the answer, the complexity of your site comes into play.
- Why are you building your website? Often, people say they want to redesign their website because it “feels old,” or it is “not working as it should.” But what does this mean? A better question to ask is, “how can I build my website to better align with my business goals?” Think about what exactly you’re trying to convey to your current and potential clients?
- What is the competition doing? So there are two parts to this question. First off, know who your competition is. Secondly, make a list of them and review their websites. What do you like? Can you do anything to make your website easier to use for your customers? What can you do to make your website stand out? Overall, the point is to be better without copying what they’re doing.
- What types of content will you have on your site? Content should always precede your design. Without content, a website is nothing more than decoration. Will your content be text-based? Will you use large images? Videos? Determining and creating your content ahead of time will help influence how your site is developed.
- Have you considered search engine optimization? It’s one thing to put a website live on the Internet. It’s another thing to be proactive in making that site searchable and findable for your audience. Have you determined what keywords you want to rank for? Thought about your site structure? In any case, think about making SEO a priority from the start with your web development for the best product available.
Start Your Web Development Off Right
If you have answers to these five questions, you’re already way ahead of a majority of companies investing in web development. Start your process with Gatorworks and get ahead of the game. To begin, either give us a call at 225.924.6109 or contact us online. Let’s unlock your online potential!