Gatorworks is the digital partner for the Cardiovascular Institute of the South, one of the most prestigious and technologically advanced cardiovascular clinic groups in the country.
The Project
Cardiovascular Institute of the South (CIS) was founded in 1983 with humble beginnings, starting as a one-physician practice in Houma, Louisiana, that continues to grow and expand into communities across the Gulf South while providing the most advanced cardiovascular care. With help from Gatorworks, they centered the new website around improving the overall online patient experience and journey while showcasing their own professional photography to help highlight the personable touch that their staff brings to their patients each and every day.
A Website Built for the Optimal Patient Experience
The primary goal of this project was to enhance the user experience for patients. Starting with a restructured sitemap focused on addressing patient needs and wants, we focused our user journey on hitting the high points – Physicians, Locations, Conditions, and Services. Cross-pollination between the pages was built into the website, meaning Physicians who work at certain locations also populate on that location page, and vice versa. We worked hard to ensure that the user experience through these areas was fluid by concluding each page with a call-to-action for a user to book an appointment with CIS.
Robust Design Paired with Engaging Content & Photography
Cardiovascular Institute of the South carries a high-quality and technologically advanced standard in their industry on a national level. In addition to optimizing the patient user experience, one of our supporting goals was to better showcase the CIS standards with how the brand is portrayed throughout the site. While CIS continues to grow, they continue to take pride in their personable and caring approach with patients, and having professional photography that showcases this was a must. Our team incorporated this imagery into a robust design that elevates the content to ensure the user stays engaged on each page.
Massive Traffic Increases
Our search engine optimization efforts on the website were certainly very fruitful, with an average time on site increasing by 38 seconds and the number of conversions from organic traffic more than doubling (up by 108%)!
Overall, web traffic was nothing but good news. 22% more New Users since the site was launched, a small increase in returning users, a 50% increase in the average time on site, and an 85% increase in conversions.
Every facet of this project saw increases when we built a better website and user experience for prospective patients. This is not surprising – when you build a better foundation, you achieve a better result.
Enhanced Digital Marketing Efforts
With years of digital marketing campaign efforts with CIS before the website project, the Gatorworks team had an in-depth understanding of the pain points and goals of what the new website needed to achieve. While these efforts remained ongoing throughout the project, the Gatorworks team worked hard to ensure that all web development efforts would enhance our campaigns to continue expanding patient growth with our efforts. Not only were these efforts well executed, but the new CIS website has seen tremendous growth in search engine rankings since the original launch.
Proven Campaign Results
In working with CIS, Gatorworks has provided highly targeted digital marketing campaigns for their speciality in cardiovascular healthcare. With PPC, we have crafted structured accounts that deliver new lead generation on a consistent, cos-efficient basis. Their average cost per patient acquisition in google ads is $3.00, well below the industry benchmark, providing them with more new patients at a lower cost. In our search engine optimization efforts we have seen over 550 Keywords Ranking on the 1st Page of Google Results, and over 100 Keywords ranking #1, leading to even more traffic increases and new patients.
Project Summary
After years of working with CIS on digital marketing campaigns, the Gatorworks team had a clear vision of what the client wanted and needed from a new website build. From an optimized user experience to an enhanced design that complements their brand, the Gatorworks team delivered their client’s vision on a new website and will help create new patients via digital marketing for years to come.