MTC’s campus is nestled right within the heart of Baton Rouge, with beautiful buildings, great instructors, and small, intimate classes—perfect for hands on instruction—as well as the convenience of night classes! Keeping in mind these excellent selling points, we created a website that allows users to easily see the available programs and the benefits of the school as a whole. We felt the best way to showcase this was through a looping video, clear call-to-actions (CTAs), and a bright, colorful, resort-style aesthetic design.
Launch the SiteMany pages within the site allowed for a variety of different content. Whether Google Ad landing pages, program pages, or government-required pages, we ensured each page could be easily manipulated based off the type of content needed. For pages with a lot of frequently asked questions or data-heavy statistical information we created hide-and-reveal page parts. This feature condenses walls of text into a box of content with which the user can interact. We also included places to add video, three different CTA designs, and other parts to make the pages dynamic and customizable.
More than anything else, we wanted to make it easy for the user to locate information and contact MTC to start their admissions process. Placing buttons and CTAs in the navigation and within the program and admission pages, we remind the user of the opportunity to start at any time, without feeling too obtrusive.
In the early days of our relationship with MTC, we focused primarily on search engine optimization and pay-per-click advertising efforts to increase website traffic and lead generation. After seeing success with both of these services, our digital marketing plan expanded to encompass both email marketing and targeted display advertising.
Under the guidance and strategy of Gatorworks, total conversions (phone calls and form submissions) rose from 1,750 to 2,135 over two years—a 22% increase for a business that has long advertised aggressively!
