Geofencing Targeting
Geo-fencing is the most advanced location-based mobile advertising technology for targeting users based on specific areas. With this tactic, we identified potential customers and served them with relevant ads for their needs.
With over 20 years of experience and 60 affiliate clinics, Premier Health is a recognized leader in the joint-venture urgent care industry.
The Project
Premier Health came to Gatorworks seeking help with their online presence. We engaged our production and digital marketing teams to help.
Website
Premier’s B2B business model was central to how the website was crafted. The challenge was communicating the reach of Premier’s network of affiliated clinics while also encouraging NEW partnerships. Our goal was to create an intuitive, beautiful website to fuel partnership leads for the Premier team.
Digital Marketing
With more than 17 clinic groups spread across three service lines, there were many moving parts to this project. The overall goal was to drive foot traffic into the existing partner clinics and put Premier in front of potential new partner groups. To accomplish this, we crafted a robust strategy from the onset of the project. It was especially vital to keep detailed documentation of the number of clinics falling under each group and their locations, as well as the budget, services, and tactics for each.
Launch the SiteKey Features
Urgent Care Centers Map
The Urgent Care Centers map showcases Premier’s success partnering with more than 60 clinics spanning seven states and Puerto Rico. When users click on any of the purple-highlighted states, the relevant urgent care centers—with their important business details—populate underneath the map in response. The “Filter by State” dropdown option offers another route for users to see which clinic group is associated with each state.
Seasonal Ad Campaigns
From the beginning, all marketing efforts—TV, radio, print, digital marketing—had to be coordinated and purposeful. With the collaboration of the Premier Health team, Gatorworks crafted targeted display ads around seasonal campaigns to ensure relevancy and effectiveness. From allergy season to sports physicals, our team was tasked with creating attention-grabbing ads to help potential patients fulfill their medical needs.
Google My Business Accounts
The Google My Business accounts are valuable tools to populate important business information based on user searches. Essential details include the closest clinics, contact information, hours of operation, and reviews. The directions and website features drive users to learn more about the business or physically visit.
We are also able to further leverage the accounts by integrating them with the Google Ads account through the “click to call” and “local actions – directions” conversions. These conversions track users who call or request directions to the clinic after interacting with an ad. Based on the nature of the industry, we knew location was one of the most important decision factors for potential urgent care patients. The Google My Business accounts allowed us to put Premier clinics in front of potential patients.
Summary
Through the combination of a fresh, strategically crafted website and multiple digital marketing service lines, Gatorworks drove brand awareness and foot traffic into Premier’s partner network of clinic groups. Since January of 2019, Gatorworks delivered 65,559,233 impressions, 268,327 clicks, and 72,752 conversions for Premier Health and we expect success to continue to grow.