Your audience is searching for products and services, from what restaurant to pick up dinner from to a local law firm or health care provider. Are they seeing your website on Google? And are you showing them the content they want to see? These users are self-selecting for the things they want – and if you’re a business, then at least some of them are searching for the products or services you offer. If you’re a local business, then it’s highly likely they’re only going to have a few options – are you one of the options that will show up? 

Your Search Engine Optimization (SEO) strategy helps your local business connect with a Baton Rouge audience at key points of their conversion process. It also helps you gain insights into your customers to help expand your reach and develop even more valuable content. Let experts in the industry help you develop a successful SEO strategy! Here are six reasons why you should partner with an experienced SEO firm like our experts in Baton Rouge.

1. We Are a Team of Experts

While you may have some understanding of SEO, a team of specialists can overhaul your strategy and help you get great results. An SEO firm and an individualized strategy can drive more traffic to your site, increase your visibility, and give you more bang for your buck when it comes to your marketing budget. Our team is entirely in-house, we employ SEO strategists who have experience with getting websites to rank for what matters.

Not only will a team with advanced knowledge of SEO deliver better results, but they can also save valuable time. And in addition to SEO, a full-service firm like our team in Baton Rouge can assist with your web development, targeted display strategy, content marketing, and more.

2. An SEO Firm Can Boost Your Online Reach

SEO helps your website rank on Google and other search engines. With the use of relevant keywords that appeal to your target audience, your site pages become more visible to existing and potential customers. This way, when your target audience searches for a service or product that you can supply, they can find your company more quickly and easily in a sea of online competition. So not only does your SEO strategy increase your online visibility, but it also helps your business to stay on top of the competition.

3. Our Professionals Understand Analytics

With a solid SEO strategy in place, new traffic is driven to your website. And with this new traffic comes important metrics, including unique visitors, bounce rates, and conversion rates. But what do you do with these analytics? Let our SEO firm in Baton Rouge handle the details. We can take the insights from these analytics and modify your marketing strategy for even better results. 

Our team is Google Analytics certified, meaning they know how to install, read, analyze, and provide insights from this incredibly powerful, and free, tool.

4. We Keep Up With SEO Changes

SEO trends have changed over the years. We have seen a shift from producing a high volume of site pages packed with keywords to a smaller number of pages with naturally incorporated keywords. Mobile device usage has grown in popularity, and so has the need for mobile-friendly websites. And as these trends continue to evolve, so must your SEO strategy. This is where an SEO firm can help you achieve success! Our experts stay up to date with the latest strategies to make sure that your business remains ahead of the competition.

5. SEO Research Gives You Insight Into Your Audience

SEO helps to uncover the user behaviors of your customers and unique visitors. By viewing SEO analytics, you can learn what brought your audience to your site, what makes you stand out from other similar online businesses, and what on your website may be preventing conversions. You can also gather important information about your visitors, including demographics and online behavior. With these insights, an SEO firm can learn how to better target a high-value audience with appealing content and tailor your strategy to pinpoint them. 

6. You’re Free to Focus on Your Business

When you hire an SEO firm, you can trust that you are working with experts in the field. Outsourcing services to an experienced company leaves you and your internal team free to focus on your business. From optimizing your website to be Google-friendly to creating valuable content that draws in conversions, an SEO firm can take the stress of marketing off your plate while still delivering fantastic results. And, your team is left with more time to complete important projects and meet pressing deadlines.

Work With Our Local SEO Agency in Baton Rouge!

The experienced team at Gatorworks is ready to help you develop an effective SEO strategy. Our SEO firm, located in Baton Rouge, Louisiana, has worked with companies nationwide to increase their digital presence. We want to talk with you! Send us a message through our website or give our office a call at 225-924-6109. Let us help you increase your search ranking and draw potential customers to your site.