Your search engine optimization and digital marketing tactics directly impact your online visibility.
Whether your goal is to increase site traffic or land on the first page of Google, your company needs a comprehensive digital strategy to improve your rankings and digital presence. Search engine optimization (SEO) and digital marketing are key elements in this process. But where do you start? And what factors are essential in creating a successful marketing plan catered to your company’s needs? Here are five important SEO and digital marketing questions to keep in mind when developing your strategy.
1. How Do I Do Keyword Research Better?
Keyword research is an essential part of improving your online rankings. “Keywords” are the words and phrases that your target audience is searching for online. Search engines use their platforms’ algorithms to deliver the most relevant results to the end user. Your SEO strategy can help improve your chances of being seen in these top search results.
This process begins with researching what keywords your audience is searching for and what your competitors are ranking for. With these findings, your marketing team determines the best way to incorporate these keywords into your content. This is used throughout your website on main site pages, landing pages, blog posts, and site meta.
However, this isn’t as simple as dropping high-ranking keywords into your content, also known as keyword stuffing. By crafting content that is meaningful to your audience using these keywords, you can improve your chances of being prioritized in Google’s algorithm.
2. What Marketing Tactics Should Our Business Add?
Are you building a marketing strategy from the ground up? Or do you already have a plan in place that could be further developed? When it comes to expanding your reach, first look at areas you may not be targeting with your digital strategy. New tactics could include:
- Blogging
- New social channels
- Email marketing
- Geofencing
- Google ads
- And more.
As we shared earlier, Google prioritizes content that brings value to its search engine users. This is especially evident in their recent helpful content update. Creating educational and informative blog content is key to engaging your audience. And, it also establishes your business as an authority or trustworthy source. From answering questions to providing details about your products or services, you can directly speak to your target audience, encourage conversions, and foster brand loyalty. And with incorporated SEO best practices, you can improve your chances of reaching the right viewers.
Email marketing and social media content can take this a step further. These facets of content creation allow you to frequently engage with your audience through different media platforms. Showcase new or popular products on your Instagram. Encourage direct communication with followers over Twitter. Share special offers through targeted email campaigns. And with each of these platforms, you can point your audience back to your website to increase traffic and conversions.
3. Is My Site Design Damaging My SEO or Other Digital Marketing Efforts?
Imagine that you need home improvement services in your area. With a quick Google search, you find several providers located in your vicinity. As you scroll through the company’s website, you can easily find information on their services, details about the business’s origin, and a contact page to reach out for more information.
It’s no coincidence that these high-ranking businesses have user-friendly website designs. If a potential client visits your website, what extends their time on your site? And what drives them to convert?
The structure and design of your website can directly affect its bounce rate and SEO ranking. If your site is hard to browse through, has slow loading times, or is not optimized for mobile use, you likely won’t see higher search engine rankings. In contrast—clean and attractive site design, easy navigation, and smooth functionality provide a positive user experience and can yield better SEO results.
4. What Has Changed Lately With SEO, & How Has That Affected My Site?
Part of the beauty of digital marketing is that the industry is always growing and changing. However, this can provide major challenges when it comes to maintaining a successful digital marketing strategy. Matt Cutts, Google’s former head of Web Spam, said in 2012 that the company updated its search engines around 500 times each year. In 2020, this number has skyrocketed to 4500 annual updates. And with these constant changes to Google SEO, you may notice dropped site rankings if you aren’t keeping up with the updates.
One of the digital marketing questions we are regularly asked is, “How do we keep up with Google updates?” At Gatorworks, we stay up-to-date with changes to Google and other search engines. As the changes become active, we adjust your marketing strategies to meet the requirements of the new algorithm. From revising your keyword strategy to developing helpful, value-driven content for your audience, we help you stay on top of the changes.
5. What is the Right Timeline to Measure SEO Success?
Seeing the fruits of your SEO efforts is not an overnight process. Implementing SEO best practices that lead to more site traffic and conversions is an ongoing process. And this is especially true when keeping up with Google’s ever-changing algorithms.
By putting digital marketing and SEO strategies in place within your blogs, site content, and online advertising, you are laying the groundwork for success. In many cases, clients begin seeing new search engine rankings in about six months. And as these new rankings roll in, you will likely also notice increases in website traffic, leads, conversions, and more.
Find Answers to Your Digital Marketing Questions
Do you have other SEO and digital marketing questions, or are you ready to launch your digital marketing campaign? Gatorworks is ready to hear from you. Give us a call at 225-924-6109 or send us a message to learn how you can grow your brand and your online presence with the right results-driven tactics.