In today’s digital world, patients looking for healthcare typically find their providers through local search and other digital means. For providers with multiple locations, it is very challenging to rank well in each area. Gatorworks is here to help multi-location healthcare providers increase search rankings, raise engagement, and grow with a leading healthcare SEO agency by their side.
This checklist will help ensure each location is optimized to appear in local search results and attract patients nearby. Use this checklist to identify gaps and ensure each location reaches its full potential.
Why SEO & AI Search Matter for Multi-Location Healthcare
SEO and AI Search for healthcare facilities/providers matters because nowadays, patients start their search online when looking for medical care. For multi-location practices, this means all of their offices must be visible online to attract new patients. High search rankings, while important for driving traffic, also build credibility with potential new patients.
Search engine and AI search optimization help ensure that your clinics will appear on maps and search results when patients search for services nearby. Without proper optimization, some locations may fall through the cracks and not pop up in search results. When you invest in a local SEO strategy for healthcare providers, you can improve your online engagement and get more leads, such as appointments booked.
Today, local prospective patients in your area are searching for the healthcare services that you provide. Do you want to be an option? Or do you want to be invisible?
The SEO Checklist
Creating a strong online presence across multiple clinic locations requires a specific and strategic plan. Drawing on insights from a trusted healthcare-focused SEO agency, there are five key steps you can take to get locations to rank higher. This should attract more patients and, in turn, grow your practice locations.
1. Optimize Google Business Profile (GBP) for Each Location
Your Google Business Profile is often the first interaction new potential patients have with your business. Keeping listings accurate and active is essential for visibility. This is especially important when leveraging healthcare SEO services to improve your reach.
- Claim and verify a separate GBP for every clinic location.
- Ensure name, address, and phone number are consistent across platforms.
- Accurate operating hours, services, images, and appointment links.
- Respond to patient reviews – this builds trust and credibility.
Don’t focus just on Google Business Profile pages, though; you also have to spend time optimizing other business listings. Bing Places and more healthcare-focused listings.
2. Create Unique, Optimized Location Pages
Each location needs its own dedicated page that reflects its community, optimized to perform well in that specific area. This helps Google understand your practice’s reach and business scale.
- Include city/neighborhood keywords in titles, headings, and meta descriptions for each location, specific to each of them.
- Embed a Google Map in the location page and use local schema markup to boost the page’s visibility.
- Avoid any duplicate content, make each page original and authentic.
3. Develop Geo-Targeted Content
Geo-targeted, or localized, content allows you to connect with the community in a meaningful way while advancing search relevance. This is a great way to engage with patients while implementing an effective SEO strategy.
- Create location-specific blogs so they rank in each targeted location.
- Include localized keywords throughout the copy.
- Upload content about local health events/sponsorships.
- Localized content only – do not repeat content from other pages. This is called “content duplication”, and it will earn you a penalty from search engines.
4. Strengthen Technical SEO
Even the best content will never rank if the website is not technically sound. At Gatorworks, we can redesign your website to increase its SEO potential and capabilities.
- Ensure the website loads quickly and produces minimal lag.
- Use canonical tags for pages with similar content.
- Follow ADA compliance to ensure your site is accessible to as many users as possible.
5. Track Performance for Each Location
Monitoring and tracking your results for each clinic’s growth as it adapts to its local market allows you to understand your audience better. By doing this, you can identify which strategies work best and are most effective for engagement.
- Use Google Analytics and Search Console to evaluate the traffic of each location.
- Review insights from GBP, such as clicks and phone calls.
- Track keyword rankings.
- Continually adjust SEO strategies based on performance trends.
- Measure keywords as they relate to each location/clinic/hospital.
Grow Your Practice With Us at Gatorworks, a Trusted Healthcare SEO Agency
With all of these checklist items in mind, multi-location healthcare providers can have a stronger online presence and connect with patients. Consistently optimizing content across all locations maximizes its potential to rank in search results.
Each of our strategists who work with clients are also HIPAA-certified by SHSMD – meaning they know what is required in order to ensure a website is HIPAA compliant when it comes to digital marketing and analytics.
As a trusted healthcare SEO agency, Gatorworks can help you implement these strategies effectively. We will focus on growing your brand, giving you the freedom to focus on providing exceptional care for your patients. Contact us online today or call (225)-924-6109 to see how your locations can rise to the top of their search, locally!