Your social media strategy is what connects you to your audience with engaging, thought-provoking content — and this is where Becca Miller thrives!

Gatorworks is thrilled to bring on Becca as our social media strategist. Not only does she develop exciting content to drive interaction between our clients and their audiences, but her knowledge of current social media trends helps keep content relevant and interesting. Get to know Becca and the expertise she brings to our agency.


What do you think is the most important part of a winning social media strategy?

There are a few key things to remember when it comes to planning a social media strategy. The first is to remember that social media is about being social, consider what you would want to see from your brand if you followed it. You would probably want fun content that draws in users whether it’s oddly satisfying videos or new product launches. Take a look at what other businesses are doing, it may spark some inspiration for a reel. 

Next, you’re going to want to make a list of everything about your business. So, think about categories like “about you,” “products,” “FAQ,” and whatever else might be a general topic that circles back to your business. Use this as your guide to rotate through topics so that you’re covering every angle of your business. 

Finally, don’t try to listen to what every creator on Instagram or TikTok is telling you about “how to succeed” because, in reality, there are many aspects of their businesses that they are not sharing that have helped them grow. It’s easy to watch someone with 500k followers tell you not to use hashtags to grow because they didn’t, all the while they’re paying for ads for people to follow them. Just stick with the social media basics and grow your knowledge from there!


What are some of your favorite social media accounts?

My favorite social media platform is Instagram, so I have a ton of people that I love to follow for many different reasons.

@Latermedia

Later is a social media marketing scheduling platform that posts inspirational content about creators, information stats, social media-related memes, reels that are relatable to social media managers, and more. They’re a great profile to follow for social media news and updates but also for inspiration for reels. 

@Mavenwomenswear

Later is a social media marketing scheduling platform that posts inspirational content about creators, information stats, social media-related memes, reels that are relatable to social media managers, and more. They’re a great profile to follow for social media news and updates but also for inspiration for reels. 

@Thehomeedit

Later is a social media marketing scheduling platform that posts inspirational content about creators, information stats, social media-related memes, reels that are relatable to social media managers, and more. They’re a great profile to follow for social media news and updates but also for inspiration for reels.