We have diligently served clients in the healthcare, education, industrial, retail, home service, food and beverage, business-to-business, and government sectors, among others. Our teams develop and employ strategies that drive growth, boost brand awareness, and deliver real results.
Our History
Gatorworks was founded in 2001 by Brian Rodriguez and Nicholas Angelette during their senior year of high school at Archbishop Rummel in Metairie, Louisiana. From those early days, Brian continued to build and shape the company from his dorm room at LSU while earning a B.S. in Business Administration with a concentration in Information Systems and Decision Sciences (ISDS).
During those early days, Gatorworks specialized exclusively in website design. But, over time the company grew to employ dozens of talented professionals and offer a full suite of digital marketing services. These services include targeted display advertising, paid social media advertising, Google Ad campaign management, SEO content marketing, streaming TV (OTT), and more. In August 2017, Gatorworks was acquired by Guaranty Corporation. Brian has continued as President of Gatorworks with its full team intact. The agency has experienced significant growth over the last seven years with enhanced resources from Guaranty.
An Award-Winning Agency
Gatorworks is an eleven-time honoree of the LSU 100, which recognizes the top 100 fastest-growing companies owned by LSU alumni. In 2020, Gatorworks was honored with the #2 spot in the LSU 100.
Our company was recognized as one of the Best Places to Work by the Baton Rouge Business Report in 2019, 2020, 2021, 2022, 2023, and 2024.
Gatorworks was also awarded Company of the Year by the Baton Rouge Business Report in 2020.
Additionally, Gatorworks has been awarded numerous ADDY awards from the American Advertising Federation – Baton Rouge through the years for its creative work for clients.
Transparent, Education-Oriented Insights That Go Beyond Reporting
At Gatorworks, we prioritize transparency by delivering clear, actionable insights to our clients. Performance metrics and results are outlined in detail, paired with straightforward explanations to demonstrate their significance.
Each month, our digital marketing teams delve deep into client data to search for new opportunities and help clients get the most out of their marketing dollars. Much more than standard reporting, these insights educate and empower clients with the knowledge required to make confident, informed decisions that lead to long-term success.
In-House Expertise You Can Rely On
Our team is composed of skilled professionals who bring a wealth of expertise to every project. By keeping all work in-house, we maintain the highest standards of quality and ensure consistent communication throughout each phase of the process.
From content marketing and creative design to analytics and more, every deliverable reflects the dedicated collaboration of specialists personally invested in your brand’s growth.
Data-Focused Custom Solutions Fit For Your Needs
Each solution we craft is guided by data and tailored to meet your unique needs. Using advanced analytics and market insights, we help you choose the ideal marketing strategy for your business across platforms. We then draw on decades of collective industry experience to execute your marketing campaigns with unmatched precision and efficiency.
From identifying untapped opportunities to refining campaigns, our data-driven approach ensures every effort is effective, adaptable, and in perfect alignment with your evolving business goals.
Gatorworks in the Community
Community is at the core of who we are as a company. We support employee engagement in causes impacting Baton Rouge and beyond. Gatorworks supports and is involved in several professional and community organizations, including Forum 225, American Advertising Federation of Baton Rouge, American Marketing Association New Orleans, Baton Rouge Area Chamber, Sales and Marketing Executives – Greater Baton Rouge, and many others.
We also strive to improve the community through volunteer work. In 2021, Brian Rodriguez was the founder of “Rome in Rouzan”, a Hogs for the Cause fundraising event. Rome in Rouzan raised money for the development of a multi-million-dollar facility that provides free housing for children receiving ongoing treatment at Our Lady of the Lake Children’s Hospital in Baton Rouge. In addition to Gatorworks supporting Rome in Rouzan both operationally and financially, several team members also volunteered at the event.
Each year, a portion of Gatorworks’ earnings are donated to the Guaranty Foundation to help fund various needs in our local community. The foundation has been involved in a myriad of philanthropic activities from hosting blood drive events to contributions to the Greater Baton Rouge Food Bank.
Additionally, the Guaranty Foundation matches Gatorworks employee contributions to area 501(c)3 non-profits. Together, we are proud to be part of a team that is working toward a brighter future for Baton Rouge.
