Studies have shown that 80% of B2B buying decisions are made before a person contacts a company’s sales team.
This is where inbound marketing can help. Inbound marketing is an online strategy that leads consumers through the buying cycle and helps them make a decision without hard-selling them with pushy sales people. According to HubSpot, an industry leader in inbound marketing software, inbound marketing produces 54% more leads than traditional sales practices.
While many traditional forms of advertising try to blindside people with information, inbound marketing focuses on creating quality content, and then placing that content where it can be easily found and shared by your audience. This can include social media, emails, and other channels, to help bring people to your website.
Instead of blasting your message to people that may or may not be interested, you are providing the information they need to people actively searching for it. When you provide the right information at the right time, people remember you for it.
Inbound marketing begins by developing a deeper understanding of who your ideal customers are, what kinds of issues they are dealing with, and what information they need to find solutions to those issues.
Once we understand that, we can create relevant content that attracts the right people, turning them into leads that will eventually convert to sales.
Bottom line: Inbound marketing works! If you would like to learn more about how inbound marketing can help improve your business, call us today at (225) 924-6109!