If you have a website, a Facebook page, or any other form of online presence, understanding what your customers are doing once they reach you is critical to running successful marketing campaigns. However, marketing analytics are different from traditional web analytics. Installing an analytics platform like Google analytics − while important − is only one step in the process.
What are Marketing Analytics?
According to Moz.com, an analytics software company, marketing analytics are specific user-based metrics that help you measure and optimize your marketing activities. These analytics allow you to focus less on the site’s performance, and more on how your marketing efforts are performing.
What’s the Difference Between Web Analytics and Marketing Analytics?
Web analytics measure basic factors of your website activity, such as number of visitors, page load times and time on site. Marketing analytics measure business metrics including traffic, leads, and sales − actual data that matter to the bottom line of your business, even ROI. This can encompass not only website metrics, but also metrics from social media sites, email, and even events that happen offline.
Marketing analytics are critical to business growth. They allow marketers and business owners to understand how effective their marketing efforts are and assess what they need to do to make improvements to their marketing initiatives.
What Marketing Metrics are Important to My Business?
Which marketing metrics are important to you greatly depends on what type of business you own. While traffic, leads, and customers are normally the main metrics important to your marketing campaign, defining what they mean to you is vital to understanding what specific metrics we need to study for your business.
To learn more about how marketing analytics can help improve your business and how Gatorworks can help you reach your goals, please fill out our contact form, or call us today at 225-924-6109.