Tails from Gatorworks

April 16, 2014

Understanding Pay-Per-Click Quality Score

Pay-per-click advertising is one of the best and most targeted ways to drive traffic to your website. With paid search, you can enter a few keywords, write some targted ads, and be on the first page of the search engine results page in a matter of minutes (though a couple hours is more feesible). 

April 12, 2014

Rodriguez Named AAF District 7 President of the Year

On Saturday, April 12, the American Advertising Federation–Baton Rouge club was named AAF District 7 Division III Club and President of the Year. AAF District 7 includes advertising clubs from Alabama, Georgia, Louisiana, Mississippi and Tennessee. At the district competition in Birmingham, AAF-BR scored first in Government Relations, Public Service, Club Operations, Programs, and Membership, and second in Advertising Education, Diversity, and Communications.

April 11, 2014


One of the most common questions online marketers have to answer is what the difference is between SEO (search engine optimization) and PPC (pay-per-click). 

February 12, 2014

How Important is Video to Google?

This important: The next time you do a video search on Google, you will likely get a result like this as opposed to the traditional results you are used to. I performed several searches and this seems to work for most music video content at this time, but not for other types of video, such […]

January 16, 2014

Dot What?! – Answering Questions About the New gTLDs

On November 26, 2013 the first seven of the new gTLDs were launched. It has been a long time coming, with rumors running rampant for a couple of years. Over the course of the next two years, a planned 610 more gTLDs will be launched, giving us a grand total of 639.

January 3, 2014

Do the Work : Make 2014 The Best Year Ever

Wow! It seems like only a few days ago we were trying to figure out what happened in 2013 and we are already staring down the barrel of a new year. (Okay, to be perfectly honest, 2013 WAS only a few days ago, so this works really well if you are reading it on the first few days of January, 2014 – otherwise, try to imagine).

December 27, 2013

13 Things I Learned in 2013

Well, 2013 is drawing to a close and it was definitely an interesting year in the online world. There were a lot of changes to Google search – some people noticed; some they didn’t – as well as the “attempted” resurgence of MySpace, the NSA craziness and a whole slew of other news bits.

December 18, 2013

5 Reasons Your Small Business Needs a Website

Very recently, Gatorworks started offering online marketing “in-house”, and in turn, hired me – your friendly neighborhood marketing dude – on to head that up. Coming from a company that was heavily involved with SEO, PPC, and other forms of marketing, having a website seemed like a no-brainer to me. And to be honest, in the modern world with an estimated 247 million Americans online and regularly using the Internet, it actually is.

December 2, 2013

How to Cure the Perfectionist Habit

Hello, my name is Jeff and I am a recovering perfectionist. It took me a long time to figure out that being a perfectionist is not necessarily a good thing. For the longest time I was proud of the fact that I would spend hours working and reworking things until they were flawless in every way.

November 25, 2013

Getting S.M.A.R.T.E.R. – Setting Goals for Websites

When we create websites, we often know what we want the ultimate outcome to be. For some site owners, this goal may be “To outperform our competitors”, or “To have a great website”, or even “To give visitors a great experience.” The best website design firms focus on creating SMARTER websites that are functional, attractive, […]

November 17, 2013

Where, Oh Where, Did My Traffic Go?

One of the most common questions I – or any other inbound marketing professional – get nowadays is “where did my traffic go?” Unfortunately, this is not always an easy question to answer – especially when the site owner has spent a lot of money with a marketing firm to improve the traffic to their website.

September 16, 2013

Solutions to Employee Burnout and Disengagement

In an article published by the Baton Rouge Business Report, Brian discusses how he keeps his team from feeling burnt out and disengaged.  To read the original article, click here. The breaking point – Employee burnout and disengagement are on the rise.

February 23, 2013

Rodriguez Wins AAF-BR President’s Service Award

rian Rodriguez, President of local digital agency Gatorworks, was honored with the President’s Service Award at the annual American Advertising Awards (ADDYs) event this past weekend. The Board of Directors presents the President’s Service Award annually to the member in good standing who has given the most toward the betterment of AAF-Baton Rouge and its activities during the previous calendar year.

January 2, 2013

Developing A Responsive Website

The web as we know it has changed dramatically, and it continues to change every day. Screens are greatly varying in sizes, and users need information faster and faster. How do we deliver content more efficiently and usable across such a wide variety of devices? Responsive CSS Frameworks are the answer.