Tails from Gatorworks

July 29, 2014

How to Get the Most Out of Your Account Manager

Whether it’s an established client-account relationship or a budding new one, you will always have someone who you will contact when you’d like to start a new task or project, or, heaven forbid, when something goes wrong.

July 22, 2014

Responsive Design’s Impact on SEO

It’s no secret that smart phones are poised to over take desktop computing as the primary way consumers and businesses alike interact with your brand online. At Gatorworks we have seen a steady flow of businesses requesting our design and development services to help prepare their brand for a primarily mobile web.

July 11, 2014

The Benefits of Pay-Per-Click Advertising

Pay-per-click advertising – sometimes referred to as PPC or search engine marketing – is the process of purchasing ads through one of the major search engines to get links to your website in front of the eyes of searchers. Unlike organic search engine optimization, or SEO, pay-per-click advertising allows you to pay a fee (usually based on an auction system) to get your advertisements to show when a person types in a specific search query.

June 19, 2014

Four Things You Can Do Today to Improve Your Marketing

Doing Nothing You’ve built your website, and — It. Is. Awesome. It’s what everyone told you to do. You knew you needed a website. Now, you sit there in your office, clicking refresh on the analytics page, watching for a change. The hours pass by and the number of visits to your site barely moves. […]

June 12, 2014

The “Field of Dreams” Approach to Website Marketing

The other day I was talking with a friend, and as usual the conversation drifted to their website (this is one of the things that just comes with being an inbound marketer). They had recently built a website to compliment their handmade item business. They had been selling on Etsy for quite some time, and had decided they were done paying fees when they could sell it themselves.

April 18, 2014

SEO for YouTube: Optimizing Videos for Search

Ever since Google purchased YouTube in 2006, people have wondered just how much a business can do to help increase their online visibility utlizing the platofrm. In today’s post, I want to address this and share some tips on how to improve your YouTube SEO and increase your overall visibility and branding. 

April 16, 2014

Understanding Pay-Per-Click Quality Score

Pay-per-click advertising is one of the best and most targeted ways to drive traffic to your website. With paid search, you can enter a few keywords, write some targted ads, and be on the first page of the search engine results page in a matter of minutes (though a couple hours is more feesible). 

April 12, 2014

Rodriguez Named AAF District 7 President of the Year

On Saturday, April 12, the American Advertising Federation–Baton Rouge club was named AAF District 7 Division III Club and President of the Year. AAF District 7 includes advertising clubs from Alabama, Georgia, Louisiana, Mississippi and Tennessee. At the district competition in Birmingham, AAF-BR scored first in Government Relations, Public Service, Club Operations, Programs, and Membership, and second in Advertising Education, Diversity, and Communications.

April 11, 2014


One of the most common questions online marketers have to answer is what the difference is between SEO (search engine optimization) and PPC (pay-per-click). 

February 12, 2014

How Important is Video to Google?

This important: The next time you do a video search on Google, you will likely get a result like this as opposed to the traditional results you are used to. I performed several searches and this seems to work for most music video content at this time, but not for other types of video, such […]