Tails from Gatorworks

October 15, 2014

Local Business Marketing in Baton Rouge

Local business drives our economy. You’ve heard this statement over and over. It’s true, but with the rise of big box stores and large corporations it is getting harder for small to medium-sized local companies to compete. Fortunately, if you are trying to drive relevant, local traffic to your website, there are a number of things you can do to help your business stand out from the crowd.

October 1, 2014

The Ins and Outs of E−commerce Marketing

If you own an online store, trying to build traffic and sales can be difficult and intimidating. There are many ways to drive traffic, but they are not all created equal. This is why knowing which networks match your product offering can help you not only sell products, but also build your brand online.

October 1, 2014

Proactive Reputation Management

Your reputation means a lot to your business. Negative reviews and feedback can have drastic effects on the way people look at your company and your bottom line. Why wait until these negative results creep onto the first page to do something about it?

September 30, 2014

LinkedIn: The Ultimate B to B Advertising

You’ve been told this over and over by colleagues, the media, and trusted business partners. But most B2B business owners understand that traditional social networks like Facebook and Twitter are not always the best solution, no matter what online marketing companies tell you.

September 9, 2014

Does Google Rank Big Brands Higher Than Smaller Brands?

Does Google and Other Search Engines Favor Big Brands? This is a question that is often asked in the online marketing community. And to be perfectly honest, the answer is a bit muddy. Google does not favor one brand over the other. They do, however, want to provide their users…

August 14, 2014

Developing Your Inbound Marketing Game Plan

If you are familiar with the world of digital marketing, you are probably aware that Inbound Marketing is one of the most important things you can do to improve the overall quality and quantity of your traffic, leads, and business. However, one thing that is often intimidating to people is getting started on developing an Inbound Marketing strategy.

August 7, 2014

Gatorworks On List of Fastest Growing Tiger Businesses

Gatorworks has been named to the LSU 100 for the third time in the last four years. The LSU 100 is a highly competitive program that identifies, recognizes and celebrates the 100 fastest growing Tiger-owned or Tiger-led businesses in the world. In addition to celebrating the success of the honorees, the LSU 100 provides a forum to pass lessons on to the next generation of LSU entrepreneurs.

July 31, 2014

Online Display Advertising Overview

Are you interested in improving the reach, strategy and application of your online marketing? While traditional search advertising can drive highly-targeted traffic to your website, the reach of your marketing initiatives are limited to people actively searching for your products or services. Online Display Advertising gives you the opportunity to show visually engaging advertisements on […]

July 29, 2014

How to Get the Most Out of Your Account Manager

Whether it’s an established client-account relationship or a budding new one, you will always have someone who you will contact when you’d like to start a new task or project, or, heaven forbid, when something goes wrong.

July 22, 2014

Responsive Design’s Impact on SEO

It’s no secret that smart phones are poised to over take desktop computing as the primary way consumers and businesses alike interact with your brand online. At Gatorworks we have seen a steady flow of businesses requesting our design and development services to help prepare their brand for a primarily mobile web.

July 11, 2014

The Benefits of Pay-Per-Click Advertising

Pay-per-click advertising – sometimes referred to as PPC or search engine marketing – is the process of purchasing ads through one of the major search engines to get links to your website in front of the eyes of searchers. Unlike organic search engine optimization, or SEO, pay-per-click advertising allows you to pay a fee (usually based on an auction system) to get your advertisements to show when a person types in a specific search query.

June 19, 2014

Four Things You Can Do Today to Improve Your Marketing

Doing Nothing You’ve built your website, and — It. Is. Awesome. It’s what everyone told you to do. You knew you needed a website. Now, you sit there in your office, clicking refresh on the analytics page, watching for a change. The hours pass by and the number of visits to your site barely moves. […]

June 12, 2014

The “Field of Dreams” Approach to Website Marketing

The other day I was talking with a friend, and as usual the conversation drifted to their website (this is one of the things that just comes with being an inbound marketer). They had recently built a website to compliment their handmade item business. They had been selling on Etsy for quite some time, and had decided they were done paying fees when they could sell it themselves.

April 18, 2014

SEO for YouTube: Optimizing Videos for Search

Ever since Google purchased YouTube in 2006, people have wondered just how much a business can do to help increase their online visibility utlizing the platofrm. In today’s post, I want to address this and share some tips on how to improve your YouTube SEO and increase your overall visibility and branding.