Google Adwords Is Making Big Changes

We’re always a little leery when Google announces changes to their search algorithms and especially to Adwords. However, when Google unveiled their newest round of changes to Adwords, we were nothing but pleased. Gatorworks has numerous pay-per-click advertising clients who depend on us to keep up with the latest changes in the industry, so we are […]

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  • Business
  • Digital Marketing
  • Google Adwords
  • Pay Per Click Advertising
  • Search

CROP 2016: I Came, I Saw, I Was Inspired

  Two weeks ago, Baton Rouge hosted its first ever graphic design conference: CROP 2016. Founded by husband and wife team Matt and Ariadne Dawson of Studio Gray, CROP is a conference meant to bring together like-minded creatives for two days of workshops, speakers, and community building. I had the privilege of attending both days […]

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  • Design
  • Web Design

Crisis Intervention Center Launches New Website

We are always pleased to be involved in the creation of the new website for an organization as great as Crisis Intervention Center of Louisiana. They offer crisis intervention and counseling to individuals in need all over Louisiana. They respond to individuals in emotional distress or trauma who are desperately in need of someone to talk […]

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  • Design
  • Web Design
  • Web Development

Gatorworks Wins Regional Gold ADDY Award

Gatorworks was honored to receive a Gold ADDY Award for the New Schools for Baton Rouge website at the regional District 7 competition of the American Advertising Awards (AAA) held last week in Johnson City, Tennessee.       The AAA is an annual three tiered creative competition hosted by the American Advertising Federation (AAF). Winners […]

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  • Clients
  • Press

An Introduction to Inbound Marketing

You might have seen multiple mentions of Inbound Marketing on our site, but you may be scratching your head and wondering what that actually means. This form of marketing recognizes that traditional advertising may not be the best way to create leads and get people to consume information or make decisions about a product or […]

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  • Digital Marketing
  • Online Marketing
  • SEO
  • Social Media

Web Development: Attention to Detail Yields Perfection

It’s so easy to fall into a rut of blind progression when you take on new projects. You start going through the motions, and before you know it, you’ve spent a lot of time doing work that’s just…average. Strangely enough, you’ll find that the details are sometimes where you can take a fresh look at something you’ve seen a thousand times at a different angle.

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  • Inspiration
  • Projects
  • Web Design
  • Web Development

Gatorworks Wins Two Awards for Website Design

We are proud to announce that for the 2015 year, Gatorworks received two American Advertising Federation awards (ADDYs) for the New Schools for Baton Rouge website and Giraphic Prints website! Website design is what we are known for and we were pleased to be able to create beautiful web portals for our clients. Of course […]

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  • Business
  • Clients
  • Projects
  • Recent Work
  • Web Design

Adwords Moving Away From Right-Side Ads

UPDATE: In July of 2017, a study was released which examined the effect that the elimination of right-side ads had on the effectiveness of the remaining ads. By examining over 4 million ads before and after the change, Accuracast found increased click-through-rates for the top four spots after the change. That means more eyes for […]

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  • Business
  • Clients
  • Google Adwords
  • Pay Per Click Advertising