Tails from Gatorworks

April 29, 2016

CROP 2016: I Came, I Saw, I Was Inspired

  Two weeks ago, Baton Rouge hosted its first ever graphic design conference: CROP 2016. Founded by husband and wife team Matt and Ariadne Dawson of Studio Gray, CROP is a conference meant to bring together like-minded creatives for two days of workshops, speakers, and community building. I had the privilege of attending both days […]

April 21, 2016

Crisis Intervention Center Launches New Website

We are always pleased to be involved in the creation of the new website for an organization as great as Crisis Intervention Center of Louisiana. They offer crisis intervention and counseling to individuals in need all over Louisiana. They respond to individuals in emotional distress or trauma who are desperately in need of someone to talk […]

April 13, 2016

Gatorworks Wins Regional Gold ADDY Award

Gatorworks was honored to receive a Gold ADDY Award for the New Schools for Baton Rouge website at the regional District 7 competition of the American Advertising Awards (AAA) held last week in Johnson City, Tennessee.       The AAA is an annual three tiered creative competition hosted by the American Advertising Federation (AAF). Winners […]

April 5, 2016

Facebook Advertising Dumps the 20% Text Rule

Facebook has some confusing and irritating rules, but for marketers and their clients, one of the most frustrating for the last few years has been the 20% Text Ban. For those who don’t know, Facebook for years had a rule in which they would not allow an advertisement to run if the image was determined […]

March 21, 2016

An Introduction to Inbound Marketing

You might have seen multiple mentions of Inbound Marketing on our site, but you may be scratching your head and wondering what that actually means. This form of marketing recognizes that traditional advertising may not be the best way to create leads and get people to consume information or make decisions about a product or […]

March 8, 2016

Web Development: Attention to Detail Yields Perfection

It’s so easy to fall into a rut of blind progression when you take on new projects. You start going through the motions, and before you know it, you’ve spent a lot of time doing work that’s just…average. Strangely enough, you’ll find that the details are sometimes where you can take a fresh look at something you’ve seen a thousand times at a different angle.

March 1, 2016

Gatorworks Wins Two Awards for Website Design

We are proud to announce that for the 2015 year, Gatorworks received two American Advertising Federation awards (ADDYs) for the New Schools for Baton Rouge website and Giraphic Prints website! Website design is what we are known for and we were pleased to be able to create beautiful web portals for our clients. Of course […]

February 24, 2016

Adwords Moving Away From Right-Side Ads

UPDATE: In July of 2017, a study was released which examined the effect that the elimination of right-side ads had on the effectiveness of the remaining ads. By examining over 4 million ads before and after the change, Accuracast found increased click-through-rates for the top four spots after the change. That means more eyes for […]

February 17, 2016

Gatorworks Welcomes Two New Crew Members

As our client list grows, so does our team, and as our team grows so does our need for a little more elbow room. Which is why we have this fantabulous new conference room! (Cue trumpets)   But I digress. Gatorworks is thrilled to welcome two new employees: Trent Hill, our new SEO & Digital […]

December 4, 2015

BIC Media Solutions Launches New Website

Representatives of BIC Media Solutions and Gatorworks celebrate the launch of BIC Media Solutions’ new, redesigned website. From left are Rose Gladner, Earl Heard and Heather Cavalier of BIC Media Solutions, and Brian Rodriguez, Lindsey Duga and Natasha Walker of Gatorworks. BIC Media Solutions has launched the new, redesigned version of its website, www.bicmediasolutions.com. The […]