Tails from Gatorworks

August 2, 2016

Google Adwords Grants for Non-Profits

Google Adwords Grants are given out by Google to worthy non-profits around the world. Could your non-profit use $10,000 in free advertising? Most could. Gatorworks can help you obtain a Google Adwords Grant and soon after your organization could be advertising online to thousands! Double-check these items to ensure your non-profit qualifies. Your organization must: […]

July 13, 2016

Does Google Know Where Your Business Is Located?

Business Listings Help Google To Know Where You Are We’ve all seen business listings, whether they’re on Yellowpages, FourSquare, Yelp, Facebook, or wherever else. You know the problem, you’re looking for the phone number for that store so you can call them to see if they have whatever product you’re looking for. But first, you […]

June 6, 2016

Google Adwords Is Making Big Changes

We’re always a little leery when Google announces changes to their search algorithms and especially to Adwords. However, when Google unveiled their newest round of changes to Adwords, we were nothing but pleased. Gatorworks has numerous pay-per-click advertising clients who depend on us to keep up with the latest changes in the industry, so we are […]

May 23, 2016

Mobile-Friendly Websites Are Google-Friendly Websites

Google has confirmed that more than half of all Internet searches today come from mobile or tablet devices. Mobile search is often responsible for as much as 60-70% of the traffic for some of our clients. It is a phenomenon that is only going to increase as more people get access to smart-phones and tablets.   […]

April 29, 2016

CROP 2016: I Came, I Saw, I Was Inspired

  Two weeks ago, Baton Rouge hosted its first ever graphic design conference: CROP 2016. Founded by husband and wife team Matt and Ariadne Dawson of Studio Gray, CROP is a conference meant to bring together like-minded creatives for two days of workshops, speakers, and community building. I had the privilege of attending both days […]

April 21, 2016

Crisis Intervention Center Launches New Website

We are always pleased to be involved in the creation of the new website for an organization as great as Crisis Intervention Center of Louisiana. They offer crisis intervention and counseling to individuals in need all over Louisiana. They respond to individuals in emotional distress or trauma who are desperately in need of someone to talk […]

April 13, 2016

Gatorworks Wins Regional Gold ADDY Award

Gatorworks was honored to receive a Gold ADDY Award for the New Schools for Baton Rouge website at the regional District 7 competition of the American Advertising Awards (AAA) held last week in Johnson City, Tennessee.       The AAA is an annual three tiered creative competition hosted by the American Advertising Federation (AAF). Winners […]

April 5, 2016

Facebook Advertising Dumps the 20% Text Rule

Facebook has some confusing and irritating rules, but for marketers and their clients, one of the most frustrating for the last few years has been the 20% Text Ban. For those who don’t know, Facebook for years had a rule in which they would not allow an advertisement to run if the image was determined […]

March 21, 2016

An Introduction to Inbound Marketing

You might have seen multiple mentions of Inbound Marketing on our site, but you may be scratching your head and wondering what that actually means. This form of marketing recognizes that traditional advertising may not be the best way to create leads and get people to consume information or make decisions about a product or […]

March 8, 2016

Web Development: Attention to Detail Yields Perfection

It’s so easy to fall into a rut of blind progression when you take on new projects. You start going through the motions, and before you know it, you’ve spent a lot of time doing work that’s just…average. Strangely enough, you’ll find that the details are sometimes where you can take a fresh look at something you’ve seen a thousand times at a different angle.