Google AdWords Changing Credit Card Payments Rules

Recently, social media was abuzz with talk of Google no longer accepting credit cards for certain customers. The reasoning is fairly obvious, and makes good business sense for Google. If Google pays roughly 2% in credit card fees, a large client spending $150,000/month could cost the search engine $36,000/year in fees.

 CONTINUE READING
  • Online Marketing
  • Pay Per Click Advertising
  • SEO

An Online Advertising Overview

Are you interested in improving the reach, strategy and application of your online marketing? While traditional search advertising can drive highly-targeted traffic to your website, the reach of your marketing initiatives are limited to people actively searching for your products or services.

 CONTINUE READING
  • Online Marketing
  • Pay Per Click Advertising
  • SEO

How Should You Manage a Bad Review Online?

The immediate reaction to online negative reviews or bad publicity is to lash out or deny. But as we’ve seen with celebrities and bad press, it’s best not to add fuel to the fire. Sometimes you may be tempted to delete the review and act like it never happened. However, that’s not the best approach either.

 CONTINUE READING
  • Business
  • Online Marketing
  • Social Media

Local Business Marketing in Baton Rouge

Local business drives our economy. You’ve heard this statement over and over. It’s true, but with the rise of big box stores and large corporations it is getting harder for small to medium-sized local companies to compete. Fortunately, if you are trying to drive relevant, local traffic to your website, there are a number of things you can do to help your business stand out from the crowd.

 CONTINUE READING
  • Online Marketing

The Ins and Outs of E−commerce Marketing

If you own an online store, trying to build traffic and sales can be difficult and intimidating. There are many ways to drive traffic, but they are not all created equal. This is why knowing which networks match your product offering can help you not only sell products, but also build your brand online.

 CONTINUE READING
  • Online Marketing
  • Pay Per Click Advertising
  • SEO
  • Web Development

Proactive Reputation Management

Your reputation means a lot to your business. Negative reviews and feedback can have drastic effects on the way people look at your company and your bottom line. Why wait until these negative results creep onto the first page to do something about it?

 CONTINUE READING
  • Business
  • Online Marketing
  • SEO
  • Social Media

LinkedIn: The Ultimate B to B Advertising

You’ve been told this over and over by colleagues, the media, and trusted business partners. But most B2B business owners understand that traditional social networks like Facebook and Twitter are not always the best solution, no matter what online marketing companies tell you.

 CONTINUE READING
  • Online Marketing
  • SEO
  • Web Development