Tails from Gatorworks

March 1, 2016

Gatorworks Wins Two Awards for Website Design

We are proud to announce that for the 2015 year, Gatorworks received two American Advertising Federation awards (ADDYs) for the New Schools for Baton Rouge website and Giraphic Prints website! Website design is what we are known for and we were pleased to be able to create beautiful web portals for our clients. Of course […]

February 24, 2016

Adwords Moving Away From Right-Side Ads

UPDATE: In July of 2017, a study was released which examined the effect that the elimination of right-side ads had on the effectiveness of the remaining ads. By examining over 4 million ads before and after the change, Accuracast found increased click-through-rates for the top four spots after the change. That means more eyes for […]

February 17, 2016

Gatorworks Welcomes Two New Crew Members

As our client list grows, so does our team, and as our team grows so does our need for a little more elbow room. Which is why we have this fantabulous new conference room! (Cue trumpets)   But I digress. Gatorworks is thrilled to welcome two new employees: Trent Hill, our new SEO & Digital […]

December 4, 2015

BIC Media Solutions Launches New Website

Representatives of BIC Media Solutions and Gatorworks celebrate the launch of BIC Media Solutions’ new, redesigned website. From left are Rose Gladner, Earl Heard and Heather Cavalier of BIC Media Solutions, and Brian Rodriguez, Lindsey Duga and Natasha Walker of Gatorworks. BIC Media Solutions has launched the new, redesigned version of its website, www.bicmediasolutions.com. The […]

October 14, 2015

Gatorworks Named to LSU SEI’s 2015 LSU 100

(Baton Rouge) – Gatorworks will be honored as one of the 2015 LSU 100: Fastest Growing Tiger Businesses during the LSU 100 Honoree Luncheon, scheduled for Friday, October 23, at the L’Auberge Casino Hotel Baton Rouge. The LSU 100 is hosted by the LSU Stephenson Entrepreneurship Institute (SEI), housed in the E. J. Ourso College […]

July 22, 2015

Facebook Improves How It Measures Cost-Per-Click

  The Love/Hate Relationship with Facebook Advertising For many advertisers, Facebook’s marketing platform has been a love/hate relationship. Facebook offers advertisers access to one of the biggest networks in the world, enhanced with the ability to target people by demographic and interest categories that is unmatched by other platforms. Unfortunately, the bidding platform on Facebook […]

June 30, 2015

Gatorworks Founder & President Buys Out Business Partner

The Gatorworks Partnership Gatorworks founder and president, Brian Rodriguez bought out his long-time business partner Charlie Davis and is now sole owner of the digital agency. Rodriguez founded Gatorworks in 2005 and soon brought Davis on as a partner in August of that year. An entrepreneur and strategic consultant, Davis is president of Liquid Ventures, […]

June 17, 2015

We’re Hiring a Web Designer

  Gatorworks is Seeking a Versatile Web Designer to Join Our Team! Gatorworks is a boutique digital agency based in Baton Rouge, Louisiana. We provide strategic Branding, Web, and Inbound Marketing services. We work in a relaxed and open environment (no cubicles or walls) with the option for collaborative discussions and feedback on all projects. […]

May 20, 2015

Removing Ghost Referral Spam from Google Analytics

  If you use Google Analytics for your website you may have noticed a recent increase in referral traffic within the Analytics platform. While this spam issue has been increasing for some time now, after the start of 1015 it’s gotten way out of control. Referral spam occurs when some unscrupulous website owner attempts to […]

April 30, 2015

Gatorworks & Google Special Livestream Event

Sell Tickets Online through Eventbrite Gatorworks, a Baton Rouge-based digital agency, is partnering with Google to bring a special livestream event to Baton Rouge! We invite you to this exciting Google event, which has been designed to share the value of online advertising and how Google works with Gatorworks to improve your business. Here are the details: […]