Tails from Gatorworks

October 14, 2015

Gatorworks Named to LSU SEI’s 2015 LSU 100

(Baton Rouge) – Gatorworks will be honored as one of the 2015 LSU 100: Fastest Growing Tiger Businesses during the LSU 100 Honoree Luncheon, scheduled for Friday, October 23, at the L’Auberge Casino Hotel Baton Rouge. The LSU 100 is hosted by the LSU Stephenson Entrepreneurship Institute (SEI), housed in the E. J. Ourso College […]

July 22, 2015

Facebook Improves How It Measures Cost-Per-Click

  The Love/Hate Relationship with Facebook Advertising For many advertisers, Facebook’s marketing platform has been a love/hate relationship. Facebook offers advertisers access to one of the biggest networks in the world, enhanced with the ability to target people by demographic and interest categories that is unmatched by other platforms. Unfortunately, the bidding platform on Facebook […]

June 30, 2015

Gatorworks Founder & President Buys Out Business Partner

The Gatorworks Partnership Gatorworks founder and president, Brian Rodriguez bought out his long-time business partner Charlie Davis and is now sole owner of the digital agency. Rodriguez founded Gatorworks in 2005 and soon brought Davis on as a partner in August of that year. An entrepreneur and strategic consultant, Davis is president of Liquid Ventures, […]

June 17, 2015

We’re Hiring a Web Designer

  Gatorworks is Seeking a Versatile Web Designer to Join Our Team! Gatorworks is a boutique digital agency based in Baton Rouge, Louisiana. We provide strategic Branding, Web, and Inbound Marketing services. We work in a relaxed and open environment (no cubicles or walls) with the option for collaborative discussions and feedback on all projects. […]

May 20, 2015

Removing Ghost Referral Spam from Google Analytics

  If you use Google Analytics for your website you may have noticed a recent increase in referral traffic within the Analytics platform. While this spam issue has been increasing for some time now, after the start of 1015 it’s gotten way out of control. Referral spam occurs when some unscrupulous website owner attempts to […]

April 30, 2015

Gatorworks & Google Special Livestream Event

Sell Tickets Online through Eventbrite Gatorworks, a Baton Rouge-based digital agency, is partnering with Google to bring a special livestream event to Baton Rouge! We invite you to this exciting Google event, which has been designed to share the value of online advertising and how Google works with Gatorworks to improve your business. Here are the details: […]

March 16, 2015

Upcoming Google Change Important for Websites in Baton Rouge

  On March 4, 2015 at SMX West, Google’s Gary Illyes addressed upcoming changes to the Google ranking algorithm for mobile searches. As it often does, the Internet marketing world blew up after the information was released to the general public. For websites in Baton Rouge, this is going to become important in the next […]

December 22, 2014

Google AdWords Changing Credit Card Payments Rules

Recently, social media was abuzz with talk of Google no longer accepting credit cards for certain customers. The reasoning is fairly obvious, and makes good business sense for Google. If Google pays roughly 2% in credit card fees, a large client spending $150,000/month could cost the search engine $36,000/year in fees.

December 15, 2014

The Advantage of Facebook Marketing

It’s no secret that if you want to build an online presence you have to be on Facebook. Creating and maintaining a Facebook fan page is a great way to interact with your customers and grow your business. According to Alexa.com, Facebook is the second most visited website on the planet (after Google).

December 1, 2014

An Online Advertising Overview

Are you interested in improving the reach, strategy and application of your online marketing? While traditional search advertising can drive highly-targeted traffic to your website, the reach of your marketing initiatives are limited to people actively searching for your products or services.