An Online Advertising Overview
Are you interested in improving the reach, strategy and application of your online marketing? While traditional search advertising can drive highly-targeted traffic to your website, the reach of your marketing initiatives are limited to people actively searching for your products or services.
How Should You Manage a Bad Review Online?
The immediate reaction to online negative reviews or bad publicity is to lash out or deny. But as we’ve seen with celebrities and bad press, it’s best not to add fuel to the fire. Sometimes you may be tempted to delete the review and act like it never happened. However, that’s not the best approach either.
Local Business Marketing in Baton Rouge
Local business drives our economy. You’ve heard this statement over and over. It’s true, but with the rise of big box stores and large corporations it is getting harder for small to medium-sized local companies to compete. Fortunately, if you are trying to drive relevant, local traffic to your website, there are a number of things you can do to help your business stand out from the crowd.
The Ins and Outs of E−commerce Marketing
If you own an online store, trying to build traffic and sales can be difficult and intimidating. There are many ways to drive traffic, but they are not all created equal. This is why knowing which networks match your product offering can help you not only sell products, but also build your brand online.
Proactive Reputation Management
Your reputation means a lot to your business. Negative reviews and feedback can have drastic effects on the way people look at your company and your bottom line. Why wait until these negative results creep onto the first page to do something about it?
LinkedIn: The Ultimate B to B Advertising
You’ve been told this over and over by colleagues, the media, and trusted business partners. But most B2B business owners understand that traditional social networks like Facebook and Twitter are not always the best solution, no matter what online marketing companies tell you.
Does Google Rank Big Brands Higher Than Smaller Brands?
Does Google and Other Search Engines Favor Big Brands? This is a question that is often asked in the online marketing community. And to be perfectly honest, the answer is a bit muddy. Google does not favor one brand over the other. They do, however, want to provide their users…
Developing Your Inbound Marketing Game Plan
If you are familiar with the world of digital marketing, you are probably aware that Inbound Marketing is one of the most important things you can do to improve the overall quality and quantity of your traffic, leads, and business. However, one thing that is often intimidating to people is getting started on developing an Inbound Marketing strategy.
Online Display Advertising Overview
Are you interested in improving the reach, strategy and application of your online marketing? While traditional search advertising can drive highly-targeted traffic to your website, the reach of your marketing initiatives are limited to people actively searching for your products or services. Online Display Advertising gives you the opportunity to show visually engaging advertisements on […]
Responsive Design’s Impact on SEO
It’s no secret that smart phones are poised to over take desktop computing as the primary way consumers and businesses alike interact with your brand online. At Gatorworks we have seen a steady flow of businesses requesting our design and development services to help prepare their brand for a primarily mobile web.